Beyond Appliances Secures 110 Crore Series B From Fireside Ventures

Posted on 8th Oct 2026 12:11:12 in Business, Digital Marketing

Tagged as: Beyond Appliances, Fireside Ventures, Series B funding, kitchen appliances, D2C, manufacturing

Bengaluru-based smart kitchen appliance brand Beyond Appliances has raised Rs 110 crore (about $11.4 million) in a Series B funding round led by Fireside Ventures, with participation from existing backer Dharana Capital and other investors. The company will use the fresh capital for research and development, a new manufacturing plant and a push into new kitchen categories, as it targets Rs 500 crore in annual recurring revenue over the next three years.

The round is a fresh vote of confidence in one of India's younger consumer hardware brands. Beyond Appliances was founded only in 2024, yet it has already built a product line of Android chimneys, Plug-N-Play chimneys, smart hobs and cooktops, and it sells them through its own website, online marketplaces, offline retail stores and experience centres in Delhi, Mumbai, Bengaluru and Hyderabad.

What Beyond Appliances Raised and Who Is Backing It

The Series B cheque of Rs 110 crore is led by Fireside Ventures, a venture capital firm that focuses on consumer brands. This is not Fireside's first bet on the company. Beyond Appliances raised $2 million in a seed round led by Fireside Ventures in November 2024, and followed it with a $4 million (Rs 35 crore at the time) Series A in August 2025, again led by Fireside Ventures, with Dharana Capital joining in.

Fireside's decision to write a third cheque, and to lead the round again, is significant for anyone watching how consumer startups are funded in India. Early-stage investors rarely keep pressing the accelerator unless the fundamentals look strong. "Very few early-stage brands demonstrate the depth of fundamentals that Beyond Appliances has built at this stage of its journey," said Shuchi Pandya, Principal at Fireside Ventures, pointing to technology-led products, a growing omnichannel presence and in-house research, development and manufacturing capabilities.

The company has now raised roughly Rs 150 crore across three rounds in under two years, a reminder of how quickly a well-differentiated consumer hardware brand can move when it finds the right backers.

The Products: Android Chimneys and Smart Hobs for Indian Kitchens

Beyond Appliances was founded in 2024 by Eshwar K Vikas, who is the co-founder and chief executive officer, and Rakesh Patil, the co-founder and chief technology officer. The company's bet is simple to state and hard to execute: build kitchen appliances around how Indian households actually cook, not around what is easiest to import and rebrand.

Its current catalogue includes Android chimneys, plug-and-play chimneys, smart hobs and cooktops. The pitch is as much about design and connectivity as it is about the hardware itself. "We believe the next big shift in the appliance industry will come from building products that are not only technologically advanced but are fundamentally designed around how Indian households cook and live," Vikas said.

The approach extends to how the company develops products. "Over the last two years, our R&D teams have worked closely with consumers to identify everyday challenges in Indian kitchens and translate those insights into products that are genuinely different," said Patil.

The commercial results have been encouraging. The company says its marketplace share has doubled over the past year, its flagship kitchen appliance range remains its primary revenue driver, and around 15 per cent of its revenue now comes through customer referrals, an unusually high share that suggests word of mouth is doing serious selling for the brand. Sales run through the company's direct-to-consumer website, online marketplaces, offline retail and experience centres that let customers touch and try appliances before buying them.

Where the Rs 110 Crore Will Go: A New Factory, New Categories and 14 Cities

Three priorities stand out in the company's plan for the new money.

First, manufacturing. Beyond Appliances already runs two facilities, one in Sonipat and one in Bengaluru, and the new round will fund an additional plant. The company says the location and specifications of the new facility are yet to be finalised, with capacity and timelines to be worked out as the plan progresses. The extra capacity is meant to support the next stage of growth rather than just current demand.

Second, new kitchen categories. The company plans to enter the oven space within the next nine to twelve months. The thinking behind the move is instructive: microwaves in most Indian kitchens are used primarily for reheating food, and Vikas argues there is still an opportunity to build a better product focused on actual cooking and the needs of Indian kitchens. The company expects the new categories to contribute around 15 to 20 per cent of its revenue as they are launched and scaled. In total, it plans to enter two new kitchen product categories over the next three years.

Third, reach. Beyond Appliances will expand its offline presence from four cities to fourteen, adding ten cities over the next three years, alongside deeper investment in research, product engineering, embedded technology, connectivity and advanced sensing. Tying it all together is a clear financial target: a Rs 500 crore annual recurring revenue business within three years.

Why This Matters for Indian Small Businesses

Beyond Appliances is not a small business by revenue, but the playbook behind its rise is one that kirana owners, traders, distributors and early-stage founders can study closely.

• Sell to real usage, not to trends. The company's fastest-growing pitch is built on a specific observation about Indian kitchens: chimneys and hobs that suit Indian cooking rather than generic global designs. Small businesses win the same way, by solving the customer's actual problem instead of copying what competitors sell.
• Referrals are a growth channel. About 15 per cent of the company's revenue comes through customer referrals. That is a reminder that service, installation and after-sales support are marketing budgets in disguise, especially for products that sit in a customer's home for years.
• Omnichannel beats either-or. Beyond Appliances sells online and offline at the same time, and its experience centres exist because customers still want to see a chimney or a hob in person before spending thousands of rupees. For local retailers, the lesson is to combine an online presence with the trust of a physical store.
• Manufacturing depth is a moat. The company is investing in its own plants in Sonipat, Bengaluru and beyond rather than outsourcing everything. For small manufacturers, owning quality and capacity increasingly matters when competing with imported goods.
• Investor relationships compound. Fireside Ventures has led all three rounds. When a business delivers on its promises, the same backers return with bigger cheques, which is cheaper and faster than starting from scratch with new investors every time.

India's home appliance market is in the middle of a long upgrade cycle, driven by rising incomes, smaller households and consumers who are willing to pay more for products that fit their lives. Brands that pair that demand with strong execution, both online and offline, are the ones attracting capital. Beyond Appliances just made that case to its investors with Rs 110 crore, and now it has three years to prove the maths works.

Sources

• YourStory — Beyond Appliances raises Rs 110 Cr in Series B round led by Fireside Ventures
• ET Entrepreneur — Beyond Appliances raises Rs 110 crore series B funding led by Fireside Ventures
• The Hindu BusinessLine — Beyond Appliances raises Rs 110 crore to expand manufacturing
• VCCircle — Fireside Ventures leads Series B in kitchen tech company Beyond Appliances
• Deccan Herald — Beyond Appliances raises Rs 110 crore in Series B funding round