Nat Habit: Trident Growth Partners Backs Rs 142 Crore Series C
Posted on 12th Oct 2026 12:11:54 in Business, Digital Marketing
Tagged as: Nat Habit, D2C, Series C, Trident Growth Partners, Ayurveda, Quick Commerce, Personal Care
Ayurveda-focused D2C personal care brand Nat Habit has raised Rs 142 crore in an all-primary Series C round led by Trident Growth Partners. The Gurugram brand plans to grow from 20,000 to 2 lakh stores, expand production to 5 million units and push deeper into quick commerce and tier II and III cities.
