Troovy Picks Up Rs 100 Crore as Clean-Label Snacks Chase Shelf Space
Posted on 31st Oct 2026 11:14:30 in Business, Digital Marketing
Tagged as: Troovy, clean-label snacking, D2C India, Fireside Ventures, Sharrp Ventures, quick commerce, FSSAI front-of-pack labelling, food startup funding
Troovy has raised Rs 100 crore in a Series B led by Fireside Ventures and Sharrp Ventures, with marketplaces and quick commerce at half of sales, its own site at 30 per cent and offline at 6 per cent.
